About us
Inspired by a 3-year-old independent and vivacious American Bulldog named Etsi, (Cherokee for “mother” and pronounced Ay-gee) and a Pit Bull/Boxer mix named Noir (French for black) comes a new fashion forward accessory line just for pets.
Etsi Noir was formed on June 13, 2013 in the San Fernando Valley of Los Angeles, California. These handmade charms are considered alternative jewelry. They are embedded with various stones and crystals to strengthen the pet’s mind, body and soul with limitless energies and still have a touch of style.
Every item is unique because each gemstone has meaning. Based on what the crystal is used for, its energy focuses on the animal's "spiritual" level. These stones are hand picked, placed in either the sun or moonlight to rejuvenate its power and smudged.
Smudging is a Native American tradition used in burning sage to cleanse out negative energy and replenish positive healing energy.
Let Etsi Noir style your pet... because this isn’t just a dog or cat thing… there for all animals!
Etsi Noir was formed on June 13, 2013 in the San Fernando Valley of Los Angeles, California. These handmade charms are considered alternative jewelry. They are embedded with various stones and crystals to strengthen the pet’s mind, body and soul with limitless energies and still have a touch of style.
Every item is unique because each gemstone has meaning. Based on what the crystal is used for, its energy focuses on the animal's "spiritual" level. These stones are hand picked, placed in either the sun or moonlight to rejuvenate its power and smudged.
Smudging is a Native American tradition used in burning sage to cleanse out negative energy and replenish positive healing energy.
Let Etsi Noir style your pet... because this isn’t just a dog or cat thing… there for all animals!